‘Ôrəbella
The Vision ‘Ôrəbella operates within a finely calibrated brand universe—one that is rooted in the principles of natural healing, mind and body elevation, and spiritual empowerment. Its messaging is not about excess or performance but about an introspective, deliberate return to balance. Every touchpoint, from product formulation to visual identity, is designed to evoke a sense of sensorial harmony, reinforcing the idea that beauty is a philosophy, one that invites consumers into a space where self-care is ritualistic, intentional, and deeply connected to the rhythms of nature.
The Work With a deep understanding of the brand’s foundational framework, I have crafted a campaign that seamlessly intertwines its core tenets with an enchanting, immersive narrative—one that not only honors ‘Ôrəbella’s ethos but also resonates deeply with its target audience.
campaign concept for ‘Ôrəbella nightcap
music - fka twigs