merabellaxiang@gmail.com
Design of the company’s web landing page and web filter using Figma. It is live and can be seen here.
I compiled user feedback on the Pickle app and identified these problems with the previous app filter:
- Excessive horizontal screen real estate
- Difficult information architecture and too much scrolling required
- Low usability due to a lack of functions such as filtering by distance and delivery options
After conducting extensive research on the user interface design of customer-facing fashion e-commerce platforms such as Revolve, Net-a-Porter, Farfetch, Poshmark, and TheRealReal, I’ve designed and introduced this new app filter with high-level features, collapsed categories, and a search function. The goal is to enhance the usability and scalability of the app and to increase user retention as a result.
The design is live in App Store and in Figma Prototype
I’ve also designed and created the workflow of the rental extension request feature to facilitate efficient communication between owners and renters and to provide users with a more flexible rental experience.
The Owner’s Hub feature enables users to access their earning statistics, banking info, analytics on closet and owner activities. I worked closely with the CEO and COO of Pickle on this project to design the information structure and layout of this function.
Figma Prototype