shoponpickle — Merabella Xiang

Pickle

Project Social Media & Digital Product

Work Creative Strategy, Digital Product Strategy, Partnership Outreach, Social Strategy, User Research, Product Design

The Challenge Pickle is a VC-backed fashion-tech startup pioneering circular fashion with a peer-to-peer clothing rental model, boasting over 200,000 listings in-app. Positioned as the Airbnb for your wardrobe, the platform facilitates sustainable fashion consumption across major U.S. cities.

In my role at Pickle, I led social media strategy, creative strategy, and digital product strategy to drive engagement and brand awareness. I managed end-to-end content development across social channels, overseeing all design work and executing high-performing campaigns tailored for TikTok and Instagram Reels. From concept ideation to filming and post-production, I crafted dynamic, platform-native content that resonated with Pickle’s digital-first audience, reinforcing the brand’s positioning at the intersection of fashion, technology, and sustainability.

Social Content

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